The DMJ Department has made DMJ224 Media Industries an upper division course with a new course number, DMJ335 Media Industries. The course is formerly called Intro to Media Programming and Management. The content reflects a more in-depth look at the principles, functions, and elements of media industries. Emphasis on broadcast, cable, film, radio, and digital media. Analysis of traditional business models and emerging programming and distribution models; law and regulation; marketing communications; audience research.
