About

FACULTY DEPARTMENT

  • Professor (Marketing), School of Business

EDUCATION BACKGROUND

  • Ph.D. in Marketing, University of Nebraska-Lincoln, USA
  • MBA in International Business, University of Birmingham, UK
  • MA in English Language and Literature, Sichuan University, P.R. China

PROFESSIONAL ASSOCIATIONS

  • Marketing and Management Association
  • American Marketing Association
  • The Direct Marketing Association – DMEF Professors’ Academy