Japan Airlines, the Story of Peace and Quiet

Recent developments made Japan Airlines have made the struggles with the sound of screaming babies a thing of the past. Updates to their website has made it abundantly obvious as to where the cute little demons will be located during the flight. An icon depicting a smiling baby is placed on the child’s seat allowing ticket buyers to avoid them at all costs. There may also be instances where couples with the screechers will have entire rows all to themselves. Along with the website updates, passengers that are forced to share rows with rowdy children will be given a care package of sorts, the contents of which include earplugs as well as a note of apology towards the inconvenience. Not only do airlines know about this, celebrities know as well, some going as far as providing passengers with special noise-canceling headphones.

This story is heavily focused on and influenced by the appeal that is pathos. It uses an incredibly relatable topic, the love of babies but the hatred towards the sounds they make to draw people in. The mentioning of celebrities also boosts the relatability factor by a whole 105%. The word choice that they use as well as imagery and photos and video not only solidify the pathos influence, but it also gives hope that this will be implemented elsewhere.

1 Thought.

  1. Speaking from experience, I can say this honestly wonderful that they are doing this. It is natural for a baby to cry in an airplane and it is inevitable, there is an undeniable irritation that comes from having to deal with a child screaming for hours. As someone who comes from a family that travels often, I can say that this pathos appeals to me.

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