I sought to address the target audience with the use of bright color. I created a series of posters in eye catching colors that would stand out to children. I am not confident in my illustration skills, so I chose a typographic approach. The curved edges and extended characters are supposed to be reminiscent of a sewer system. I chose to include imagery of the three main characters – the boy, the knight, and the dog – to hint at the narrative. I created a series of posters in three different colors because I felt the variety would be a playful touch.
I began by sketching my ideas out on paper, and exploring ways to make the type connect like a sewer system. I ended up finding a typeface that suited my needs and modifying it. I did photo research to find my images and traced them in illustrator to give them a playful poly effect. Finally, I chose the information to include on the poster and organized it accordingly.
My name is Anja Kerkapoly and I am a junior in the graphic design program at New Paltz. I will graduate in May 2017.
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How did you approach the design process for your poster, from sketching ideas to organizing the final information?
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