For this lesson inspired by Joan Jonas’ work, I’m having students utilize choreography and/or costume materials to create a minute long video, or a series of 4-6 photographs, expressing a specific social issue while exploring the realm of performance art. The goal is to make sure students are thinking about things like juxtaposition, environment, color, facial expression, symbolism and how you want your audience to feel.
My photoshoot here touches on the subject of the middle-class American 1950’s housewife ideal, a role shaped by magazines and other advertising that isolated women from society. I’ve seen the glorification of this decade for women based on aesthetics and the current popularity of retro fashion and interior design, but I find that the addiction to alcohol and medicine, isolation, and sole reliance on a partner are not often illustrated in the fascination of the 1950s American family. Especially during quarantine, women online began participating in something called “the 1950’s housewife challenge” where they would partake in the daily chores women had over the course of a day or a week. Most find it quite entertaining, and it truly is interesting to test your abilities based on how women in the past might have lived, but at the end of things we’re capable of making a choice and adjusting back to freedom.





Through these photos, I become the classic housewife, but not in the cheerful and idealized way that media portrayed women. I wanted to become the stereotype but pose in an eerie and threatening manner, communicating expressions of hatred and remoteness through stiff or menacing poses. Some techniques used to achieve this were the glaring over the shoulder or through mirrors, making heavy eye contact with the viewer and using the mirror as a barrier in some photos. For authenticity I also used a high ISO with the camera in order to achieve more noise/grain, and yellow color correction to resemble film/feelings of nostalgia. The warmth of the color also contradicts the concept, with yellow suggesting feelings of happiness, freshness, and optimism. Basically, the simple use of props, costume, facial expressions, and adjusting technology to your work’s advantage is something I would imagine students doing successfully for this lesson.