Mission statement, Vision statement, and paragraph of persuasion:

The identity etched within LatinX individuals holds strength & aspirations that go unnoticed within a discriminatory & sexist society which degrades & disregards them. America has assimilated the mentality that hard work correlates to success, which is hypocritical considering the inaccessible opportunities an individual possesses based upon their ethnical background & economical status. Through society’s generalization, it’s difficult to identify the heritage of those within the LatinX community.Those within LatinX are individuals who represent cultural heritages from countries in North, Central, and South America. Suffrage through racial discrimination & segregation due to societal economical & racial stereotypes have inhibited LatinX members from achieving the “Immigrant Dream” while leading them down a more problematic path (Sleek). Instances of this are observed in financially impoverished families, who indirectly create stressful environments specifically for children within critical developments; mainly due parent’s focus on the obtention of scarce necessities. In elaboration, Quillian a professor of University of Wisconsin concluded, “that people who deal with stressors such as low family income, discrimination, limited access to health care, exposure to crime, and other conditions of low SES are highly susceptible to physical and mental disorders, low educational attainment, and low IQ scores (Quillian)”. Consequently, these socioeconomic double minorities are more susceptible in which an increase in preventive actions should be taken. Statistically, the majority of individuals residing within impoverished communities are those of ethnic descent, are majorly African Americans (39.5%) & Hispanics (39.9%); in total: 4 out of 5 individuals. Our goal is to provide financial aid via providing the necessary materials needed for survival (food, housing, healthcare, etc) to the LatinX community who are currently impoverished, which is possible with the assistance of your contribution to our organization. LatinX members should have the ability to escape impoverished homes and enter a new world full of opportunity. We possess more political power through utilizing our voices to senators, legislators, and corporations to provide the housing and support these individuals should be granted. Every voice counts, so use it to help those who live, poor and struggling, amongst your community. 

Our organization vision is not to create education stability locally yet nationally considering the 1st world countries prioritization for obtaining higher education, higher than a Bachelor’s degree, to be eligible for an occupation. Despite the academic epidemic occurring within all ethnical groups, it’s an immense prioritization to support ethnical minorities as they represent the majority of the poverty population. If change isn’t initiated, more ethnical minority families will lack the education needed to possess a stable occupation, thus contributing to the deterioration of their cognitive abilities, mental and psychical health solely supports a more derogatory future. Why should you encourage maintaining the status quo when people aren’t feeding their children & dying on streets due to drastic fluctuations of climate change & violence against these individuals. Thus it’s a desire to further contribute to equity through funding the Latin impoverished population in the long term, making education a right and not a privilege. 

 

 Works Cited: 

Quillian, Lincoln, and Devah Pager. Black Neighbors, Higher Crime? The Role of Racial Stereotypes in Evaluations of Neighborhood Crime1. The University of Chicago, 3 2001, scholar.harvard.edu/files/pager/files/ajs_quillianpager.pdf. 

Sleek, Scott. “How Poverty Affects the Brain and Behavior.” Association for Psychological Science – APS, www.psychologicalscience.org/observer/how-poverty-affects-the-brain-and-behavio

Genre 1: Brochures

Genre 2: Instagram handle: thelatindream

 

Genre (Website link): https://valladad4.wixsite.com/mysite

 Proposal Letter, Mission and Vision statement

The structure of The Latin x Dream’s proposal letter utilizes the literary elements, logos, ethos, and pathos in attempts to appeal to a broader audience to gather momentum in aiding the United Nations’ sustainability goals; specifically, education, reduce inequalities, and poverty. The Latin x Dream is a non profit organization that desires to bring awareness that academic success is proportionally dependent upon an individual’s economical factors, non-residential status, and ethnical identity in which consequently increases the scarcity of resources such as government financial aid due to the looming threat igniting fear within both first/second generation students and their families being deported. In addition, the proposal letter informs the audience about The Latin x Dream’s mission statement along with the organization’s global aspirations that require both impoverished Hispanic minorities & american civilians to induce change within higher institution legislation. Too many Latin x/Hispanics have great opportunity but simply don’t have the resources to reach their potential and create their future to the fullest. The Latin x Dream project aims to supply (with home, food, finance, etc) to help realize the dreams of the Latin x.

Genre 1: Brochure 

Around the globe, technology is becoming increasingly available which enables the possession of “common ground” between individuals of differentiating cultures. However, there’s a significant portion of the population that doesn’t possess technological resources nor the internet (10%) that may be perhaps potential key target audience members that could possibly be neglected by (non-profit) organizations that solely rely upon social platforms; thus the possession of a written platform such as a brochure is immensely important in obtaining the attention of these otherwise unreachable audience members (Anderson).

Brainstorming the exterior design, it was the authors’ desire to illustrate the possibility of both diverging paths of struggle and success given the decisions of the viewer. Portrayed to the audience is an undocumented and impoverished child going through the stages of “growing up”as the author places emphasis upon the center panel which depicts a male dissipating along within an alleyway. By combining these photographs together, the author assumed the audience would create the association that the male is symbolized to be a drug lord through the subjection of residing within an impoverished neighborhood implied by the left panel’s photograph.The dissipation effect symbolizes how drugs can ruin an individuals’ livelihoods by eradicate prosperous future. Amongst the photographs, an anecdote attempting to further promote the concept of emphasizing that the audience possesses the ability to hinder one from diverging to the wrong path. Additionally, the utilization of an extremely saturated red can enable an individual to perceive differentiating symbolic meanings. For instance, the negative connotations of the color red are identical both within American and Central American cultures, danger (Bortoli). In which, within the male’s scenario the “danger” is the predestined path placed by both a discriminatory society along with the conditions of impoverishment thus becoming extremely desperate to earn money to provide for his family while becoming a criminal. Research conducted by a government owned organization, NCBI, states that minorities who are immensely racially discriminated are 53.8 % more likely to adopt delinquent behaviors, possess violent views and are 37.3% more likely to be depressed (Burt). The brochure would be a great asset to reach those who cannot access the internet on a regular basis, but it ultimately would have constraints if it were to be produced.

Some constraints when considering a three sided brochure layout is the in-effectiveness of creating a “text heavy” brochure which are often thrown away considering many individuals possess busy lives. Another limitation, regards the restrictions within the distribution of these brochures along with the cost of producing these brochures. It’s these constraints that the author fails to consider as the interior of the brochure appears to be an every continuous block of statistics if it weren’t for the lines implemented to separate each panel.

 Genre 2: Instagram Platform

The social media platform, Instagram, was created on October 6th, 2010 which consists of an audience demographic of mainly 18-24 year olds (30%) and 25-34 year olds (35%) globally (Perrin). In consideration of The Latin x Dream’s purpose focuses upon enabling more academic prosperity for undocumented/impoverished Hispanic in universities, the utilization of Instagram is exceptional in regarding to the production of exposure amongst the non profit’s target audience, American college students, of incoming beneficial resources that reduce financial burdens to help students concentrate on their career aspirations. Alternatively, utilizing an Instagram platform to build a non-profit organization possess various constraints. For instance, an individual who doesn’t possess an Instagram account can only view a non-profit organization’s feed, captions, and biography minimally until they create their own account. That being said, Instagram is an ideal host for a nonprofit organization to frequently post updates, fundraisers, news, such as Latin x Dream project’s page.

Latin x Dream project’s third Instagram post presents itself within a more informational formation depicting statistics (logos) which diverged from the previous posts which focused upon the pathos approach. Emphasized through both the statistical evidence provided along with the colors selected, the creator specifically honed this advertisement towards the American demographic to increase the awareness of the many accomplishments that immigrants contribute to America. Maroon (strength) and yellow’s (hope and hospitality) american color association enhances the inference of empowering hopeful immigrants to continue striving for higher education through symbolically encouraging Americans to retaliate against leading institutions as these undocumented immigrants are economically beneficial; additionally supported by the maroon fist (Bortoli). When considering the photographs portraying two proud ethnically diverse individuals graduating from prestigious institutions (Columbia University) who look at the audience, alluding to the utilization of an anecdote. The anecdote depicted within this piece strives to give individualized experiences to the organization’s demographic to emphasize that their success relied solely upon the audience members’ support to obtain the privileges of higher education that invertedly enable d immigrants to beneficially contribute to America’s economy. Previously mentioned is one route that Latin X Dream Project’s Instagram took to posting on their page, mentioning those that they want to help/how this can be accomplished, and another route taken is to gather the funds to accomplish the feat previously described. The color scheme remained consistent (yellow and maroon), and was structured that way to etch a sense of urgency, sympathy and loss into each message posted by the organization to create a sense of urgency and awareness to the audience.

Considering the authors’ identification as Latin x, there’s a personal connection established within the fourth, between both a celebrational and important cultural tradition along with the organization symbolized by the theme and date of fundraiser. One of these cultural traditions is called Dia de los Muertos, and it occurs every October 31st through November 2nd aimed to honor the deceased loved ones through creating an ofrenda. Within these ceremonies, individuals mask themselves with skeleton makeup and dress with bright color. In contrast, in America, skeletons are more symbolically associated with the national holiday deemed “Halloween” which celebrates celebration of scary traditions. The author deliberately chose the date to pertain to both american and central american audiences to increase cultural cohesion. Within the post’s entirety, a combination of warm colors, yellows, orange, and tan, were utilized which signifies enthusiasm within an array Hispanic cultures which contrasts/possesses similarance to Western association of warm colors (fall) (Bortoli).  The colors described help contribute to the overall message of each post and set the tone that it seeks to reach.

Similarly to other mediums, Instagram possesses constraints within caption text that disables a creator to implement a hyperlink which ruins the conventionality for the audience; causing them to “disconnect” from the content, making them less likely to go to the website. Communication between a non-profit organization and the audience is crucial which is jeopardized by Instagram’s comment section as responses become delayed or left responded due to an increase in “traffic” within the comment section. Lastly, Instagram conveys it’s points within a more visual fashion as long captions become intimidating unlike twitter where the audience obtain its information within a more text-based fashion thus making it easier to leave out pertinent information.  

Genre 3: Website

Producing fluidity between two modalities, is the direct hyperlink to The Latin x Dream’s informational website located within the non-profits’ organization Instagram biography, in which possess navigation bar categorized by four sections: Home, What’s at Stake, Donations, and Contact us. Like any organization, it’s good to advertise and expose the organization to the best of their ability. On top of a website, a logo and even a motto can help spread interest in an organization.

The organization’s purpose is illuminated within the organization’s logo through symbolic components of color and symbols while generating an appealing motto to increase the organization’s recognition/memorability. The symbolization of three hands raising along within the organizations’ motto “Fight Fight Fight, Education is a right” generates the implication of possessing an inquiry within a learning environment. The organization’s demographic becomes representative, Hispanic minorities, when considering the three differentiating shades of tan, yet can additionally symbolize a vessel that seeks more diversity when regarding the organizations title “The Latin x Dream”; a modification of “The American Dream”. The design of the website contributes to keeping those interested in the project to keep reading/search the website for more information, which can be found on the site’s homepage.

The author of the Latin x Dream’s homepage prioritizes generating awareness about the organizations’ purpose by establishing personal connections, statistics, utilization of photographs depicting the circumstances undergone by immigrants. The author utilizes conventions of anecdote within monotone pictures of detained infants to generate emotions of ownership of responsibility considering society’s dismissal of such a discriminating matter. As the author identifies as a member of the Latin x community, they share their personal experiences of fear of their parent’s getting detained while suffering more mild effects of food and housing insecurity. Delving into the “What’s at Stake” page, which increases the organization’s credibility by statistically proving the difficult obtention of higher education of  undocumented immigrants due to racial disadvantages along with impoverished conditions by credible prestigious universities and organizations which generates trust from the audience to help fund. Conversely, Lack of experience from American audiences diminishes interest within the organization, which is why the utilization of both poverty and discrimination simulators are pertinent to increase their circumstantial understanding and feelings of sympathy.  With the website designed, it’ll provide easy access to all information one needs to consider participating/contributing in a brief amount of time. Unfortunately, having the website has a few drawbacks that can take away from its effectiveness.

Despite the beneficial nature of a website regarding its accessibility, there are a variety of constraints that are hindrances for our target audience by utilizing a website to promote a non-profit organization. For instance, depending upon the methods (mobile device or computer) of viewing the website can possibly restrict an individual’s accessibility to certain pieces of information that can further enhance important concepts/components of logos,ethos, pathos. Additionally, there are various minute details which include but aren’t limited to: a computer RB pixel count (alters color saturation) , size and stylized fonts (enhances or diminishes legibility for specific audiences),  which can impact an audience members’ visual experience and interpretation of a non-profit organization’s message. 

Conclusion: The Rhetorical situation

Researching the high amounts of detrimental impoverishment and discrimination faced by my community (undocumented Latin x first generation) has been an enlightening experience, which generated the realization of how fortunate my circumstances where yet sparked desire to advocate thus enabling the production of visual components enjoyable. Conversely, the most challenging aspect of this project was the sheer amount of information within my possession and having to narrow it down possibly due to my excessive use of terminology. An inquiry that is left unquestioned is how do real life organizations possess a single target population yet still appeal to general audiences, especially for organizations surrounding the sustainability goals, which are aimed to become globally adapted. 

 

Works Cited: 

Anderson, M., Perrin, A., Jiang, J., & Kumar, M. (2019, April 22). 10% of Americans don’t use the internet. Who are they? Retrieved from https://www.pewresearch.org/fact-tank/2019/04/22/some-americans-dont-use-the-internet-who-are-they/

Bortoli, Mario De, and Jesus Maroto. Colors across Culture. University of Paisley, 2001, www.globalpropaganda.com/articles/TranslatingColours.pdf. 

 Burt, Callie Harbin, et al. “Racial Discrimination, Ethnic-Racial Socialization, and Crime: A Micro-Sociological Model of Risk and Resilience.” American Sociological Review, U.S. National Library of Medicine, Aug. 2012, www.ncbi.nlm.nih.gov/pmc/articles/PMC3777442/. 

Perrin, A., & Anderson, M. (2019, April 10). Share of U.S. adults using social media, including Facebook, is mostly unchanged since 2018. Retrieved from https://www.pewresearch.org/fact-tank/2019/04/10/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018/.